Super Affiliate Strategies To Boost Your Click Through Rates

If you are an affiliate I don’t need to tell you that it’s not easy, especially if your promoting a product or service that is a large program with a lot of affiliates. Every single affiliate in that program is in indirect competition with you, even though it’s not your product or service.

You have thousands of other affiliates that are promoting the same product or service, targeting the same market, and using the same ads as you. Traditionally a real good associate program would provide you with tested and proven ads to maximize your click throughs. Today you just can’t put a link on your web site and use the ads they provide you. You have thousands of other affiliates out there competing with you using the same ads you are, which makes it even more difficult to make money.

At this point you need to ask yourself, why should my visitor buy it from me, when they can buy it from thousands of other affiliates? How can I increase my click throughs to boost my affiliate sales?

These are some of the issues we are going to cover in this article. It’s bad enough that most affiliates struggle to make their first sale, let alone make a commission every month. But if you want to make real money promoting your associate program you need to work smarter, not harder.

If you want people to buy it from you than you need to come up with your own ads, that will give you an advantage over the rest of your affiliates.

Personal Recommendation

A personal recommendation is a very powerful tool and can skyrocket your affiliate click through rates. Writing a personal recommendation for a product or service that you are promoting is a way to tell the world that you have evaluated the product’s or service’s quality and approve it. You should also discuss any experiences that you’ve had with the product or service, people want to hear your testimonial, so give it to them in your own words.

I need to warn you though, if you start recommending anything and everything, eventually your personal recommendations will lose face value. Not only that, if you start recommending poor products or services, your recommendation will reflect on your credibility.

Just to give you an example, I am very stringent about my recommendations. The only time I recommend a product or service is if I use it everyday or have used it in the past. I don’t recommend any product or service that I have not been in indirect experience with.

Write A Teaser

Instead of using the same ads that other affiliates use, be different and get creative by writing a teaser. Writing your own teaser is another way to boost your affiliate click through rate.

Teasers set the stage for your affiliate product or service, by accelerating your visitor’s impulse. This enables them to have a sneak peek at what they can expect from the product or service you are promoting before they even realize that you’re selling them something. Using the teaser approach is a sure way to boost your marketing efforts and increase your affiliate revenue.

When writing a teaser don’t try to sell it, or reveal any prices, that’s the sales copy’s job. You need to keep in mind that the teaser’s job is only to motivate your visitor to click through your advertisement.

Screen Your Visitors

Screening your visitors is a technique that is used in copywriting that enables you to control and screen the serious individuals from the test pilots. When applying this technique to a sales copy, it will eliminate the amount of refunds you may recieve. In this case, you need to be specific about the product or service without giving too many details, this will eliminate unnecessary click throughs.

This technique is perfect, if you are using any type of pay per click advertising. By screening people in advance you will improve your click through rate and save yourself a lot of money in your pay per click advertising campaign.

Mask Your Affiliate Urls

These days people are very leery about clicking through affiliate urls, because they know when they see it that you are trying to sell them something. If you want to really boost your affiliate sales then you should mask your affiliate urls. By masking your url, your visitor will never see your affiliate url in the browser window making it more invitable to them, more click throughs means more sales. You will see a significant increase in your click throughs when you mask the url.

For those who don’t know how to mask your affiliate url, here is what you need:

To mask your affiliate urls there are two areas we need to address, one is [affiliate_url], replace it with your affiliate url. The second is click here to view, which is what will appear in your visitor’s browser window. If you want to display something different in the browser’s window, then change the click here to view to what you want to display.

These were just some of the ways to improve your click through rate. After you have applied these techniques you will notice a substantial increase in click throughs and sales.

Is Adsense Going To Turn Associate Programs Obsolete

When Google introduced their new Adsense revenue sharing program, people began to wonder if things would change. Certain questions have been burning in people’s mind like: what’s going to happen to Associate Programs, how do they compare against Google’s Adsense and will Adsense cause Associate Programs to be obsolete?

Well, that really depends on a number of things, which I will go over. In this article I am only going to cover a few advantages and disadvantages of using Google’s Adsense vs Associate Programs and which Associate Programs will prevail.

In case you are not familiar with Google’s Adsense, Adsense is a new service provided by Google. This service allows you to have text based advertisements on your web site, known as Google Adwords. In return, you will receive a share of revenue based on a pay per click arrangement.

How Does Adsense’s Advantages Compare To Associate Programs

Adsense and Associate Programs share some of the same advantages such as, Adsense is free to join and so are most other Associate Programs. Making them both easy to start and suitable for you whether you are a beginner or an experienced marketer.

Another advantage with Adsense, is that you never have to search for advertisers. Google supplies you with the advertisements by using highly relevant content targeted ads. This will insure that only precisely relevant advertisements are displayed on your web site. As for Associate Programs, you will have to search for quality programs and the relevancy of the program will depend on the one you select.

Adsense enables you to filter out up to 200 urls, so you don’t have inappropriate ads or display advertisements of your competition. The last thing you want is to send traffic to your indirect competition. No one in their right mind would do that, right! Moreover, with Associate Programs you can select which ones you want to promote, instead of worrying about advertising your indirect competition.

How Does Adsense’s Disadvantages Compare To Associate Programs

One of the biggest disadvantages of Adsense, is that they never really tell you what percentage you will receive. I don’t know about you, but wouldn’t it be nice to know what percentage of revenue you will receive. If an Associate Program was to do that, they would have absolutely no one participating in their program, but somehow Google can manage to get away with that. With associate programs, you immediately know what your commission percentage is going to be before you sign up.

Even though you can filter certian urls, you will still receive inappropriate advertisements. The advertisements are only as good as the person who wrote them and if they select keywords or phrases that are too general, this will result in inappropriate advertisements appearring on your web site. Most Associate Programs enable you to write your own promotional advertisements, giving you a little more freedom.

Adsense does not rotate their advertisements, so eventually your click through ratio will decrease, as repeat visitors are less likely to click through them. Eventually, I’m sure Google will improve the way it does it’s content targeting and start rotating their advertisements. By promoting an Associate Program you can simply change the wording of the advertisement, but with Adsense you can’t do that, you have your hands tied behind your back.

Adsense’s stats are terrible, they don’t tell you which advertisements your visitors are clicking through or which keywords are involved. Google supplies Adwords users with the adequate stats, you would think that they would do the same for their Adsense partners.

You should keep in mind that any advertisement that is on your web site, is portrayed to be your recommendation. If you are advertising a poor product or service on your web site, it will reflect on your credibility. Any product or service that you promote, should be a reliable one. Otherwise people will assume that you have poor judgement and it will hurt your credibility. By promoting Associate Programs, you can pick and choose quality products or services to promote, giving you full control, without damaging your credibility.

Which Associate Programs Will Prevail

Even though Adsense has a substantial amount of disadvantages, it will still have a major affect on a lot of Associate Programs that are currently operating today. In fact, you could say it’s a wake up call for many merchants, especially for the ones who operate a poor Associate Program. So if you operate your own Associate Program, that has a low commission percentage and/or has a poor conservation rate, now might be a good time to start thinking seriously about improving your Associate Program.

As to which Associate Programs will survive and prevail over Google’s Adsense, it will be determined by a number of things. In order for Associate Programs to prevail, they will need to offer a high commission percentage of 40% or higher, have a high conservation rate of 1% or higher, and be a breeze to promote.

In the end, Google’s Adsense is merely just another avenue of generating profits on your web site. Associate Programs will not become obsolete. Moreover, they will filter out the good Associate Programs from those that are bad, and only the quality ones will prevail.

Moreover, you can expect that Google will improve their Adsense campaign overtime, proving that they are a worthy adversary to the Associate Program industry. You must be able to adapt and improve as changes occur.