Super Affiliate Strategies – Part 2

If you are an affiliate that is trying to promote an affiliate program, then I don’t need to tell you it’s not a walk in the park, unless you know what to do. With that in mind, this is one of the main reasons I decided to write a sequel article called Super Affiliate Strategies Part 2. In this article, we are going to talk about a few ways that you can effectively promote your affiliate program.

Articles

Writing articles is another great way to promote your affiliate program and it won’t cost you a cent. All you have to do is write articles that are associated with the affiliate program you are promoting. At the end of each article, will be the best time to promote your affiliate program. Make sure that the affiliate program you are promoting is relevant to the article, you’d be suprised at how many people get this wrong.

Just to give you an idea, I previously wrote an article that was entitled “The Wrong Email Format Can Destroy Your Offer”. In this particular article I discussed the advantages and disadvantages of text and html email formats. At the end of the article I presented an autoresponder that is capable of performing both formats.

Custom Error Pages

If you are not using custom error pages to help lost visitors, then you should. Believe it or not up to 10% of your visitors are going to see an error page and by having custom error pages that will help your lost visitor navigate to a destination of your choice. Up to 80% of visitors that receive an error page will leave your web site completely, a custom error page is great way to keep your visitor on your web site, by pointing the way for them.

Having a custom error page is the perfect opportunity to present to your lost visitor an itemized list of your affiliate programs that you are promoting. Instead of having them leave your web site all together, just point them in the direction, but towards the affiliate program you are promoting. Having a custom error page is an effective and powerful way to make the best of your ugly error pages!

Even though this is an effective strategy, you don’t want to confuse your lost visitor with too many options. If you do have too many options on your custom error page, this strategy may backfire on you. So, I recommend that you limit the amount affiliate programs on your custom error page.

Automated Messages

If you are currently using any type of automated message, then you would consider promoting your affiliate program with them. Promoting your affiliate program in your automated messages is a great way to make additional affiliate sales and it works well too. When I say an automated message, I mean any type of automated message, whether it is an invoice, newsletter confirmation, faq, etc.

The trick is to promote an affiliate program that is associated with the message. For instance, if you have a newsletter about web marketing tips and you send your new subscribers an automated confirmation message. Then you would want to promote a product that was related to the theme of your newsletter, in this case, it would be web marketing.

The same can be done with an invoice automated message, in fact, it works very effectively. Why? Because they have already bought something from you and they are still in the mood to buy. By feeding on your buyer’s impulse, you can literally watch your affiliate sales skyrocket. You need to make sure that the affiliate program you are promoting is associated with your invoice message, or this strategy will not work effectively.

Super Affiliate Strategies To Boost Your Click Through Rates

If you are an affiliate I don’t need to tell you that it’s not easy, especially if your promoting a product or service that is a large program with a lot of affiliates. Every single affiliate in that program is in indirect competition with you, even though it’s not your product or service.

You have thousands of other affiliates that are promoting the same product or service, targeting the same market, and using the same ads as you. Traditionally a real good associate program would provide you with tested and proven ads to maximize your click throughs. Today you just can’t put a link on your web site and use the ads they provide you. You have thousands of other affiliates out there competing with you using the same ads you are, which makes it even more difficult to make money.

At this point you need to ask yourself, why should my visitor buy it from me, when they can buy it from thousands of other affiliates? How can I increase my click throughs to boost my affiliate sales?

These are some of the issues we are going to cover in this article. It’s bad enough that most affiliates struggle to make their first sale, let alone make a commission every month. But if you want to make real money promoting your associate program you need to work smarter, not harder.

If you want people to buy it from you than you need to come up with your own ads, that will give you an advantage over the rest of your affiliates.

Personal Recommendation

A personal recommendation is a very powerful tool and can skyrocket your affiliate click through rates. Writing a personal recommendation for a product or service that you are promoting is a way to tell the world that you have evaluated the product’s or service’s quality and approve it. You should also discuss any experiences that you’ve had with the product or service, people want to hear your testimonial, so give it to them in your own words.

I need to warn you though, if you start recommending anything and everything, eventually your personal recommendations will lose face value. Not only that, if you start recommending poor products or services, your recommendation will reflect on your credibility.

Just to give you an example, I am very stringent about my recommendations. The only time I recommend a product or service is if I use it everyday or have used it in the past. I don’t recommend any product or service that I have not been in indirect experience with.

Write A Teaser

Instead of using the same ads that other affiliates use, be different and get creative by writing a teaser. Writing your own teaser is another way to boost your affiliate click through rate.

Teasers set the stage for your affiliate product or service, by accelerating your visitor’s impulse. This enables them to have a sneak peek at what they can expect from the product or service you are promoting before they even realize that you’re selling them something. Using the teaser approach is a sure way to boost your marketing efforts and increase your affiliate revenue.

When writing a teaser don’t try to sell it, or reveal any prices, that’s the sales copy’s job. You need to keep in mind that the teaser’s job is only to motivate your visitor to click through your advertisement.

Screen Your Visitors

Screening your visitors is a technique that is used in copywriting that enables you to control and screen the serious individuals from the test pilots. When applying this technique to a sales copy, it will eliminate the amount of refunds you may recieve. In this case, you need to be specific about the product or service without giving too many details, this will eliminate unnecessary click throughs.

This technique is perfect, if you are using any type of pay per click advertising. By screening people in advance you will improve your click through rate and save yourself a lot of money in your pay per click advertising campaign.

Mask Your Affiliate Urls

These days people are very leery about clicking through affiliate urls, because they know when they see it that you are trying to sell them something. If you want to really boost your affiliate sales then you should mask your affiliate urls. By masking your url, your visitor will never see your affiliate url in the browser window making it more invitable to them, more click throughs means more sales. You will see a significant increase in your click throughs when you mask the url.

For those who don’t know how to mask your affiliate url, here is what you need:

To mask your affiliate urls there are two areas we need to address, one is [affiliate_url], replace it with your affiliate url. The second is click here to view, which is what will appear in your visitor’s browser window. If you want to display something different in the browser’s window, then change the click here to view to what you want to display.

These were just some of the ways to improve your click through rate. After you have applied these techniques you will notice a substantial increase in click throughs and sales.